Hybrid Infrastructure: Upgrading Nationwide Telephony and Networking System

ARN chooses Thomas Duryea Logicalis to replace and upgrade nationwide telephony and networking system

Australian Radio Network (ARN), Australasia’s largest commercial radio network with over 4 million listeners, selected Thomas Duryea Logicalis to roll-out a new and improved company-wide telephony and networking system.

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Challenge
ARN is one of the leading broadcasters in the commercially important 25-54 demographic in Australia and runs a dual-brand strategy, with a MIX and Classic Hits music stream across Sydney, Melbourne, Adelaide and Brisbane. ARN embarked on a major project to replace their five aging legacy standalone PABX telephony systems and standardising it on a Cisco Unified Communications System.

The existing telephony system ranges from five to 25 years old and interconnects all offices in the five states. At the same time ARN updated the switching and routing infrastructure within its network.

Solution
Thomas Duryea Logicalis designed, configured, tested and installed a new Cisco-based Unified Communications system, providing centralised telephony services (interstate call transfer and contact). This also supports a new mobile sales workforce strategy.

Backed by Thomas Duryea Logicalis’ excellent technical expertise in Cisco back-end networking skills, the project was implemented within the stipulated time and rolled out progressively, initially in the Sydney head-office, then Melbourne, Adelaide, Brisbane and Canberra.

Benefits
ARN was able to deliver an enhanced experience to its listeners while increasing the efficiency of its commercial operation.

“We’re in the business of providing entertainment to our listeners and advertising opportunities to our clients, consequently, how we communicate with these audiences is critical to our commercial operations” said Graeme O’Connor, National Technology Director at Australian Radio Network. “The Thomas Duryea Logicalis team was exceptional in the design and delivery of the project, and worked well with our internal technical team to deliver a solution that fits into a wider strategy for ARN. Already our phone costs have been significantly reduced, and we’re realising the benefits of an improved mobile sales workforce.”